Story Babies founder, Kelly.

“Back in 2018, Story Babies was born - an idea sparked by my love of stories and the magic of the early years. After becoming a mum of twins, I spotted a distinct gap in the market for a story and sensory class. What started as a weekly class in my local area quickly became something bigger than I ever imagined!

Before I knew it, my classes were fully booked, with waiting lists growing by the day. I knew I couldn’t do it all alone, and that’s when the Story Babies franchise was born!

Since then, our amazing network of franchisees has continued to grow, all thanks to the incredible demand for our unique, story-led approach. I am still as passionate today about Story Babies as I was the first time I ever ran a class. The impact of what we do is a privilege that will never be lost on me”

Kelly remains hands-on as an integral part of the Story Babies team. She continues to innovate and develop the brand, manages all training and onboarding of new franchisees and provides the ongoing support and guidance to the team.